LACK magazine - 雜誌設計

匈牙利Miklos Kiss設計
多數的時尚雜誌封面都是大同小異，大篇幅的照片及文字，而Miklos Kiss認為，當女人拿著雜誌走在路上是最好的宣傳，傳統雜誌對女人拿在手上可能是種不便，於是將雜誌封面設計得如同提袋包包，讓女人優雅高尚的走在路上。




Designed by Miklos Kiss, Hungary.
"I wanted to design a new progressive cover concept. By my opinion, most of the fashion magazines are boring, there’s always a photo and a name on it, but I wanted a more progressive and lively solution. I observed many times how the women hold the magazines in their hands and how often they get in inconvenient situations because they can’t hold the magazines in a more comfortable way. Furthermore, I noticed that moving people potentially represent the best commercial. This was the base of my idea to create a cover which resembles to a handbag. Women walk with it around more easily and it works like a live commercial. I’ve also placed the LACK logo according to this. The cover does not only resemble to a handbag by its shape, but also, every further issue will appear with a cloth sample, so the material would look similar too."






via : Packaging of the World